axiomata

Empower People.
Drive Business Growth.
Transform Culture.

At Axiomata, we empower organizations to achieve lasting change by focusing on their people and culture. Our tailored solutions drive sustainable growth and real transformation. We go beyond quick fixes to create deep, impactful change that resonates at every level.

Discover How We Drive Lasting Change.

Based in the UK, we work globally with organisations of all sizes and locations. We have clients and associates located in some of the best cities in the world.Our working directors and our associates have the expertise in depth in sales, commercial leadership and Learning & Development in all major commercial sectors.Add to all that, multiple accreditations and business-related professional qualifications. Which means – Industry understanding – global reach – accredited expertise.

Empowering Your People, Driving Your Success.

At Axiomata, we believe that the key to business success is growing the people within it.

No jargon, no cookie-cutter solutions.

We work with you to unlock the potential of your team, streamline your processes, and boost performance. We don’t just check boxes or speak in corporate buzzwords — we dive into your world, understand your challenges, and craft solutions that fit your reality.

From executive coaching and behavioural profiling to process design and L&D strategy, we’re not here to offer quick fixes. We’re here to help people do their best work and feel good doing it.

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Our Core Services.

At Axiomata, we deliver customized programs, assessments, and coaching designed for tangible results. No generic solutions—just practical strategies and skills that drive true performance and create lasting impact.

Sales Training & Coaching.

Sales is about creating opportunities. Our training builds confidence with mindset and practical strategies for all levels.

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Assessment Centres.

Make confident talent decisions with our fair and insightful assessment centres for hiring, promotion, and development.

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Psychometric Profiling.

We use profiling tools to unlock strengths and turn data into actionable insights for better communication and collaboration.

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Executive Coaching & Mentoring.

Our executive coaching programs empower leaders to drive change and make impactful decisions.

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Adaptability Coaching & Assessments.

Expert interim leadership for change, gaps, and transformations—no long-term commitment.

Interim Management.

Our interim managers offer expertise and fresh perspectives during change, leadership gaps, or transformations.

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Why Choose Us?

We don’t aim to be everything to everyone. Instead, we focus on what truly makes an impact—those key areas where we excel and deliver real results.

We challenge, kindly.

We won’t just nod along. If something needs to be said, we’ll say it. With respect, and a bit of humour when needed.

We get the human stuff.

Change isn’t just strategy and spreadsheets. It’s habits, beliefs, fears. We don’t shy away from that. We lean in.

We make learning stick.

No death-by-slide-deck. No training-for-training’s-sake. We create experiences people actually remember — and use.

Global reach, local feel.

We work across the world, but we don’t act like outsiders. We adapt, we listen, and we know when to shut up and learn.

Save time and
book a call with us.

Have a glance at the calendar to the left and select a good time for you.

How You Can Work With Us .

“We’ve made the process simple and accessible for everyone. You can choose from three distinct entry points, each designed to match different needs and levels of engagement. Regardless of the path you choose, the impact is powerful—the only difference is how deep you want to go.”

Our Approach Tailored for Your Success.

We don’t believe in off-the-shelf solutions. Every client is unique, and so is our approach. Here’s how we work with you

Our collaborative process ensures that we deliver solutions that align with your goals while providing measurable, lasting impact.

01

We Listen

Understanding your challenges, goals, and vision.

02

We Analyze

Using data and insights to identify core issues.

03

We Design Solutions

Custom strategies tailored to your business.

04

We Implement & Support

Ongoing training, monitoring, and optimization.

Our Experience Is Your Advantage.

Hear what our incredible customers have to say!

"The content you created is amazing! The board is fantastic and serves as an excellent hub for the team."

Enablement
VP Sales

"Working with this coaching program has been transformative. Previously, I struggled to lead my team through unexpected changes and maintain high morale. Through focused coaching, I learned strategies to adapt quickly, make confident decisions, and inspire resilience in my team. Now, we approach challenges as growth opportunities, and the impact on our productivity and team culture has been incredible."

LATAM and South America
VP Sales

"Once again, a big thank you for the session, your energy, and the overall amazing review, feedback, and outcome from this incredibly eye-opening experience!"

Americas
CEO

"If I had to count the most impactful people in my career on one hand, Martyn would undoubtedly take a spot. He’s truly the best sales trainer in the industry."

Americas
COO

"I’m writing to express my sincere gratitude for the invaluable insights and knowledge you shared with us this week. Your presentations were profoundly impactful—leaving me both inspired and deeply reflective. The depth of your expertise and the clarity with which you communicated complex concepts were truly remarkable."

China
VP Sales

"I wanted to extend my sincere thanks for the insightful and engaging training session you led on [insert topic or date]. Your expertise, passion, and ability to break down complex ideas made the session both inspiring and practical. It gave me a fresh perspective and valuable tools I’m excited to apply in my own work."

MEA
Head of Sales

"A lot of factors have been impacting our business, but I have no doubt that the work with Axiomata helped the sales team grow an area of our business that had been in decline for 10 consecutive years."

Logistics
Global SVP

"The level of experience Martyn and his team brought to the table was unmatched. Over the past year, my perspective on what high performance in sales looks like has transformed for the better. Every success now stems from a laser focus on storytelling, trust-building, and a genuine desire to connect. The sales journey feels different—it’s now future-proof. They gave us the blueprint and the game plan!"

South America
Head of Sales

"Most salespeople have short attention spans—unless the topic is how to earn their commissions. Martyn was a master at engaging them, demonstrating how a focus on the fundamentals can—and will—drive greater success."

North America
SVP

"I now understand why so many people are eager to be in the same room with you."

UK & Ireland
Head of HR

Accelerate Your Business Growth.

Ready to elevate your people, processes, and performance? Partner with Axiomata to unleash your business’s true potential and achieve lasting success.

axiomata

Axiomata empowers women in the workforce by providing tailored resource management solutions that promote growth, leadership, and performance.

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Live Programs & Coaching

CORE LEVEL - 2

For when you want people to grow, not just know.
This is where we roll up sleeves and create real capability — not just training, but behaviour change that sticks. You’ll get high-impact journeys, tailored to your teams and markets — always underpinned
by psychology, insight, and practicality.

Examples:

  •  The Sales Reset™ Masterclass — value-based selling, driven by behavioural insight
  • Sales Manager Coaching Pods — building coaching muscle, not dependency
  •  Profile-led Learning Journeys — modular programs linked to DISC or AQai results
  •  Lightboard Learning – modern visual learning for modern brains

Blended delivery. Repeatable formats. Built around your business rhythm.
You get:

  • Behaviour change
  • Aligned teams
  • A clear ROI trail

Perfect for:

  • Sales functions
  • Learning academies
  • Mid-level leaders
  • Fast-scaling teams
Book Now

Strategic Partnerships & Embedded L&D

PREMIUM LEVEL - 3

For when you want to hardwire change.
This is more than training. It’s transformation.
We become your strategic L&D partner — designing ecosystems, shaping internal capability, and embedding tools that last. This is how you stop buying days, and start building assets.

Includes:

  • End-to-end Sales Academy design (or licensing our existing one)
  • Internal capability build: Train-the-Trainer, Leader-as-Coach, embedded toolkits
  • Behaviour Change Blueprints for culture, leadership, or commercial teams
  • Profile-based onboarding, succession planning, or team structuring
  • Executive advisory, speechwriting, keynote delivery

Blended delivery. Repeatable formats. Built around your business rhythm.
You get:

  • Behaviour change
  • Aligned teams
  • A clear ROI trail.

Perfect for:

  • Sales functions
  • Learning academies
  • Mid-level leaders
  • Fast-scaling teams
Book Now

Diagnostics & Discovery

ENTRY LEVEL - 1

For when you want clarity, fast.
You’re not ready for a full journey yet — but you want insights that shift perspective,uncover friction, and create direction. We call this the thinking space — where awareness begins and better decisions start. 

Includes:

  •  Team profiling using DISC, AQai, Insights Discovery or Belbin
  •  “Buying Style” audits: how your teams sell vs. how your buyers decide
  • 90-min workshops: Sales Mindset Gaps, The Team Mirror, Profile to Performance
  •  Instant tools: skills heatmaps, micro-ladders, role alignment scorecards.

Delivered online or in-person. Quick-turn, high-value.
You get:

  • Actionable insight
  • No fluff
  • No long-term tie-ins.

Perfect for:

  • First-time clients
  • HR/L&D pilots
  • Leadership teams needing a fresh lens
Book Now